![]() Moreover, clients have good reason to resist paying for something an agency has not yet delivered. Clients will be happy to engage in a race to the bottom to find the most fiscally lenient agency networks. The power relationship in the agency-client world is clearly defined: Clients say what they want and agencies do it. ![]() But if you think that we're entering an era in which agencies will demand payment before work is done, think again. That's one of the reasons Anheuser-Busch/InBev has extended its payment terms to 120 days - they want to keep the money.Īdweek has a story on this today, describing how agency CFOs are starting to become more careful about extending credit to clients. ![]() ![]() You can quickly see how those 1 percent interest accruals quickly add up over the years on the client side - and detract at an equally speedy pace from the agency's coffers. ![]()
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